Marketing sees the value of digital, but sales culture can be heavily entrenched around the branches. How can we begin to bridge the gap between marketing and sales teams?
In this episode of Banking on Digital Growth, I answer this question from Tyler, a marketing director for a bank in the Midwest.
I talk about:
- Why financial brand CEOs don't trust marketers and marketing teams
- How chief marketing officers are transforming their role into chief growth officers
- Why marketing teams need to hold themselves to higher standards
You can find this interview, and many more, by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.
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Banking on Digital Growth