The 5-Word Mistake Killing Your Closing Rate (and the Easy Fix You Can Use Today)

Still asking “What do you think?” after you quote a payment? Still apologising when a car fails its MOT? Simon and Stuart reveal how those tiny verbal habits shape customer mood, trust and spend – and how flipping them from negative to neutral (or better, positive) lifts conversions across sales and aftersales. This episode tells you exactly which words are costing you deals, how to swap them out, and why your brain is wired to default to the negative in the first place.

Key moments:

{02:00} – Why humans are programmed for pessimism

{07:30} – The “Sorry drink” and the Pepsi problem 

{11:45} – The trial-close phrase that plants objections in a buyer’s head

{18:10} – How managers infect the showroom with hidden negativity

{23:40} – Three practical swaps you can roll out tomorrow

Join thousands of salespeople, managers, and dealer principals who’ve transformed their careers and businesses by understanding what drives car sales success.

About Symco Training:

Symco Training was founded in 2000 by Simon Bowkett and it was his belief that the business had to offer its clients something different. That difference was clear to Simon from his days in the dealership when he experienced many sales trainers who had all the answers, but were unable, unwilling or both to actually show the delegate how they could be implemented. It remains the ethos of the business today. You see, Symco only employ trainers that are committed to delivering not only in spiring and insightful training, but are equally as happy to demonstrate these skills and techniques with real customers in your own showroom. We believe in order for sales training to be effective and in Simon’s words ‘real world’, it needs to be tried and tested in the only place it matters the showroom floor. There is no room for theory when your goals are for your team to sell more cars, hours or parts and retain more profit. In dealerships around the world the focus applied by many of the sales executives is to try and sell a deal. Symco specialise in getting your teams to focus on selling themselves, the product and then supporting this with the deal.

To find out more visit: www.symcotraining.co.uk