Leaning In From Clicks to Bricks with Catch Co.'s Teeg Stouffer
Anglers have been hooked on fishing and outdoor brand Catch Co. since starting their Mystery Tackle Box subscription program, and rescuing people from the indoors. The latest way Catch Co. is reeling in stronger customer relationships? Brick and mortar stores.
Trademark’s Laura Hale, Director of Marketing and David Pratt, VP of Leasing, talk with Catch Co’s Teeg Stouffer, Director of Retail Experience, about the journey from online to in-store and how to evolve the customer experience along the way. Warning: this episode includes a few fishing jokes.
Leaning In is published every second and fourth Wednesday of the month. Subscribe to hear future episodes as the Trademark team speaks with experts in the real estate industry.
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Topics:
(0:43) - Teeg’s background and role with Karl’s
(2:12) - How did the Karl’s brand originate?
(3:26) How did you decide to move to physical retail? Why Fort Worth?
(7:25) - What kinds of activations are you implementing to make the retail launch impactful?
(9:06) - Why do you think experience is important in today’s retail environment?
(11:46) - What kinds of touch points will people see translated from the online store to the in-person experience?
(14:53) - Karl’s focus on content
(16:01) - Are there any particular retailers your brand would be best to pair with?