TEI 120: Product development and management at Snap-on – with Ben Brenton, PhD

Global Product Management Talk is pleased to bring you the next episode of... The Everyday Innovator with host Chad McAllister, PhD. The podcast is all about helping people involved in innovation and managing products become more successful, grow their careers, and STANDOUT from their peers. About the Episode: I’ve had the pleasure of interviewing guests with incredible insights for us product managers and innovators and today’s guest cuts through a lot of noise and presents clear principles for creating more successful products. My guest is the Chief Innovation Officer and Vice President of Innovation for Snap-on, the leading global innovator, manufacturer and marketer of tools, diagnostics and equipment solutions for professional users. His role is to drive innovative products, solutions and processes that fundamentally change the markets Snap-on serves and enhance customer perception of its brands. He has helped to create, support and institutionalize a culture at Snap-on that embraces creativity, risk, change and fearless innovation. As you hear in the interview, prior to joining Snap-on, he spent 4 years in Marketing at PepsiCo, most recently as the Director of Innovation for the Frito-Lay Convenience Foods division. Before joining PepsiCo, he was Marketing Director of New Products at Kraft Foods. He has over 20 years of experience focused on new product development, marketing and innovation. His name is Ben Brenton and I expect you’ll find what he shared to be as valuable as I did. We had to conduct the interview by phone, so the audio quality is a little different than normal, but not distracting.