Founders Forum: Meta's Creative AI Update And The Benefits Of Using AI Personas

In this conversation, Will Sartorius, CEO of Selfmade, discusses the recent AI update by Meta along with how AI personas are generated and used for performance creatives on Meta and TikTok.

Will shares on how AI personas have improved their hit rate and provided guidance for their strategists. He also goes in on the prompts used to generate AI personas and how it's still very important to have a human strategists in the AI process.

Key Takeaways: -

• How Meta's AI update allows users to optimize images and test different headlines and descriptions.
• Why AI personas have improved SelfMade's hit rate for generating effective creatives.
• The specific prompts Will and his team use to generate AI personas without any outside data
• Why AI personas can be so valuable in guiding the ad creation process
• Why testing new personas is important, even if clients may be resistant to trying something new.
• Will's top five AI tools for ad creation and content optimization
• How AI can streamline the production process and empower offshore teams to become effective strategists.

To learn more about Will and the team at SelfMade head here:

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