British popstar Griff on British vs. American Pop, Chris Martin & Constant Prayer
May 22, 2024
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British popstar Griff discusses British vs. American pop, her collaboration with Chris Martin, authenticity in British pop, and the impact of faith on her music. They explore identity in music and crafting unique sounds, as well as the intersection of faith and music. Griff also talks about visual storytelling, songwriting in pop music, and the challenges of promoting music in a digital world.
Griff focuses on crafting emotionally resonant music, prioritizing depth and connection with listeners.
Griff emphasizes the balance between artistry and digital promotion, stressing authenticity in her work.
Griff values creating pop music that is universally relatable, combining catchiness with emotional depth.
Deep dives
Crafting Songs with Deep Emotional Impact
Crafting songs that are rich in emotion and depth is a priority for Griff. She values the art of songwriting and production, aiming to create music that resonates on a profound level with listeners. By focusing on creating music that is emotionally impactful, Griff strives to connect with her audience on a deep and meaningful level.
Navigating the Evolving Music Industry Landscape
Griff reflects on the changing landscape of the music industry and the impact of short-form content platforms like TikTok. She highlights the challenge of balancing artistry with the demands of promoting music in a digital age. While acknowledging the power of platforms for promoting music, Griff emphasizes the importance of maintaining authenticity and quality in her work.
Influence of Personal and Musical Icons
Griff credits her mother and Taylor Swift as two influential figures who have shaped her identity as an artist. Her mother's resilience, work ethic, and unconditional love have played a significant role in shaping Griff's character. Taylor Swift's songwriting prowess, authenticity, and dedication to her craft have inspired Griff's own approach to music.
Defining Great Pop Music
For Griff, great pop music is characterized by its ability to resonate universally with listeners on an emotional level. She values songs that offer a fresh perspective on common themes such as love, heartbreak, and introspection. Griff seeks to create music that is not only catchy but also thought-provoking and emotionally compelling.
Balancing Artistic Integrity and Promotion
Griff discusses the challenge of navigating the promotional aspects of the music industry while maintaining artistic integrity. She addresses the need to adapt to the changing digital landscape, including social media and short-form content platforms. Despite the complexities of music promotion, Griff strives to uphold the authenticity and quality of her music.
Personal Connection Through Music and Stories
Griff values the personal and emotional connections that music can create with listeners. By sharing stories and emotions through her music, she aims to forge a bond with her audience that goes beyond a casual listening experience. Through her songwriting and production, Griff seeks to evoke deep emotions and resonate with the hearts of her listeners.
What is British pop, and why is Griff's take on it so refreshing?
In “Griff Speaks Volumes,” Derrick Gee explores pop and production with the UK-based singer songwriter and producer about her sound, British pop, and how her skills in production has helped her take her music to the next level.