Your Aunt Is the Propagandist Now

Pour a glass of bourbon and settle in: we separate persuasion from propaganda, starting with David’s cold open that lands the thesis—propaganda isn’t posters, it’s the background noise telling you who to fear and what’s “obviously” true. It doesn’t argue; it feels, repeats until it sounds true, and wraps itself in identity and duty. We map the three levers every campaign pulls—repetition, fear/anger, and identity/duty—then trace how they’re working on your brain in real time. 

From sunk cost and anxiety relief to why leaving a tribe can feel worse than death, Keith lays out the individual psychology that makes simple stories so sticky. Allison and Rob bring it home with the modern twist: propaganda has been outsourced to the group chat—sometimes to Aunt Cindy—and the network effects are brutal. David drops the math on how a single WhatsApp forward can hit millions in minutes, which is exactly why “feels true” keeps beating “is true.” We close with a practical spotter’s guide for when propaganda tips into conspiracy: C.O.N.S.P.I.R.

Pop Culture & References
Thomas Paine’s pamphlets → the OG push notification. 
Chomsky and “violence to dictatorships” → the democracy contrast. 
“Lord of the Flies” → quick sting into governance and group psychology. 
Edward Bernays (Freud’s nephew) → modern advertising’s daddy. 
Goebbels/illusory truth → lies repeated into “truth.” 
Bill of Rights as neutral propaganda → when systems use the same tools. 

Episode Highlights
Separate persuasion from propaganda; both use emotion, only one is trying to collapse your choices. 
The Three Levers: repetition, fear/anger, identity/duty. 
Why sunk cost and anxiety relief make simple stories irresistible; why leaving a tribe hurts. 
From ministries to micro-voices: the propagandist is your group chat now. 
Printing press → social feeds: reach without budgets, responsibility, or brakes. 
C.O.N.S.P.I.R.: a field test to flag conspiracy bait before you boost it. 

Prescription
Watch a little C-SPAN to recalibrate your sense of “how things actually work,” then read 1984 with a stiff drink.
Add one literary palate cleanser: Gogol’s “The Overcoat.”
Model better conversations: John Ronson’s Things Fell Apart for compassionate curiosity across divides. 
Before you share, pull two or three outside sources; if you feel angry, pull a third. Start with Snopes. Nobody is immune. 

Short version: it’s not a trench-coat guy anymore. It’s your aunt. Use the levers to see the levers.

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