The Hustle Daily Show Your guide to inclusive marketing that actually works
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Sep 29, 2025 Sonia Thompson, an inclusive marketing expert and former brand leader, shares her insights on crafting marketing strategies that genuinely resonate with diverse audiences. She emphasizes the importance of authentic inclusion over performative diversity. Discover how AI can support inclusive marketing by eliminating bias while navigating its challenges. Sonia also highlights examples of brands like Walmart and HubSpot that excel in making everyone feel valued. Tune in for a deep dive into why belonging is essential for building customer loyalty.
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Personal Experience Sparked Her Work
- Sonia Thompson describes her personal differences as a Black, left-handed, gluten-free woman and living in a multicultural family.
- Those experiences sparked her frustration as a consumer and led her to evangelize inclusive marketing.
Inclusion Must Be Holistic
- Inclusive marketing is good marketing that must be integrated across the whole customer experience.
- A standalone targeted ad feels performative if the rest of the brand doesn't reflect that inclusion.
Pick Identities And Build Continuity
- Choose the identities you plan to serve and design experiences that follow through across touchpoints.
- Prepare language, website, and support so those customers never feel like an afterthought.