First Class Founders: Creators | Solopreneurs | Personal HoldCo

Unlocking the Power of the MAPS Framework: Mindset ➜ Audience ➜ Product ➜ Scaling

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Jul 26, 2023

Discover how a $20 million business was built through the innovative MAPS Framework, which focuses on Mindset, Audience, Product, and Scaling. Learn why a winning mindset is critical for entrepreneurship and the power of embracing challenges. Dive into strategies for identifying the right audience and engaging with niche communities. Uncover the essentials of sustainable growth and scaling, along with effective e-commerce strategies and the importance of product-market fit. It's a treasure trove of insights for aspiring entrepreneurs!

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ADVICE

Start Now

Now is the best time to start an online business.
Creator businesses have low overhead, high reward, and no-code tools make execution easy.

ADVICE

Enjoy the Journey

Focus on the entrepreneurial journey, not just the destination.
Money and fame shouldn't be the primary motivators.

ANECDOTE

Urban EDC Origin

Yong-Soo Chung started Urban EDC for autonomy and direct impact.
He prioritized personal responsibility over external factors.

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E41: Today, I reveal how I built my business, which generated $20 million in sales with my proprietary MAPS Framework – Mindset, Audience, Product, and Scaling. It's everything I know about entrepreneurship distilled down to one simple framework which you can use to build your own business.

Today, I'll cover:

My MAPS Framework and its Components
Why Developing a Winning Mindset is Important
How to Build the Right Audience For Your Business
Why Creating a Clear Mission at the Beginning is Crucial

This is my life's work distilled down into one powerful episode.

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SPONSOR:

Big thanks to Swell AI for sponsoring this episode. Swell AI is like having a production assistant 24/7. If you're a content creator, do yourself a favor and try Swell AI.

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EXCERPTS:

Building Your Mindset: "Money and fame should never be the underlying motivation for starting your business."

Learn Along The Way: "Be stubborn in your vision of where you want to be in the future but flexible in how you get there."

Growth Channels: "The gist of it is this - there are exactly five growth channels for every online business: partnership or collaboration, virality or earned media, organic traffic or SEO, paid ads or performance marketing, and direct sales."

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TOPICS:

[00:01:57] Inside the MAPS Framework and Its Components
[00:10:19] How to Leverage Social Media to Grow Your Business
[00:14:29] Why Developing a Winning Mindset is Important
[00:15:04] How to Locate the Right Audience For Your Venture
[00:25:04] Creating a Clear Mission at the Beginning is Crucial
[00:31:15] How to Scale Your Business Sustainably

LINKS:

Urban EDC's Website
Spotted By Humphrey's Website

MAPS Framework
Jeremy Enns's EAR$ Audit

Episode 13
Episode 25

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First Class Founders is a show for indie hackers, bootstrapped founders, CEOs, solopreneurs, content creators, startup entrepreneurs, and SaaS startups covering topics like build in public, audience growth, product marketing, scaling up, side hustles, holding company, etc.

Past guests include Arvid Kahl, Tyler Denk, Noah Kagan, Clint Murphy, Jay Abraham, Andrew Gazdecki, Matt McGarry, Nick Huber, Khe Hy, and more.

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