#168 S2 Episode 37 - Working Her Dream Writing Job to Helping Sellers With Communicate Better with Tara Horstmeyer

HIGHLIGHTS

00:36 How it all started for Tara and how she continues her sales journey

06:12 What resources Tara recommends to people who are struggling with writing in sales

08:23 How salespeople are caught up in finding that perfect template and why you shouldn't chase it

16:54 How writing is more than that, it's about communicating and conviction and what it brings to the table in sales

21:55 How to find out more and connect with Tara and her realm

QUOTES

04:33 "If you just dedicate yourself to getting a little better, to getting a little bit wiser, to knowing where to look. It doesn't even need to be inside of you per se, but knowing what tools to use, what hacks, what shortcuts, what secrets out there that you can implement that aren't like 'wow, I woke up to this great idea so now I'm a writer,' ... writing is just much about being savvy and about being smart as sales as being smart."

09:14 "Sales is creativity. So as much as we kind of want to hit on the repeatable process and we should within that, the more margin we give ourselves for creativity and the less we're trying to find that silver bullet. The more we're actually able to find the silver bullet."

14:42 "If you're not confident in what you do or what you sell, or what you're pitching, or whatever. How on Earth is someone else going to be?"

15:32 "If you just bridge that gap even in the meantime while you're learning, while you're doing that with passion, with confidence ... and believing in that goes so far to communicate. Not just what you're communicating, it's so much less about the what than what we tend to realize and it's so much more about the how and the connection point."

17:35 "Just go write the thing, script the thing, do the thing that you were meant to do. Stop looking into everybody else to do what only you can do, to say it only the way you can say it."

Learn more about Tara in the links below:

• LinkedIn - https://www.linkedin.com/in/tarahorstmeyer/
• Website - https://www.happywordssell.com/

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• Learn more about Collin in the link below: 

LinkedIn - https://www.linkedin.com/in/collin-saleshustle/

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