The value of marketing during a recession w/ Jodi Cachey

Jodi Cachey, VP of Content Strategy & Growth Marketing at Mediafly, talks with Jeremy about how content marketing adds value to companies navigating tough economic times.

Highlights:

• The role marketers play in keeping companies running during leaner times
• The importance of tracking what matters, not just vanity metrics
• Showing people your value using the C.L.O.S.E. method

Learn more about Mediafly
Connect with Jodi on LinkedIn

Memorable Quotes:

"The best way to get them to care in an economic downturn is to kind of put your money where your mouth is and say, you know, quantify it."

"We use a methodology called C.L.O.S.E. and that is challenge, loss, opportunity, solution, and evidence. So that's kind of how we structure all of our content. We never start with our solution. We start with, this is the challenge that we know you're facing. This is what it's costing you. This is the opportunity if you fix that challenge and this is how the solution will help you fix it. And then this is the evidence."

"I think from my perspective, if the economy tanks and your team is still performing well and you're meeting sales targets, your value is pretty self-explanatory, right?"

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The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

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