Travis Makes Money 641: Dr. Ron Friedman | How to Decode Greatness
There is so much incredible, winning work out there, so how can you tap into it and evolve it? Ron Friedman is an award-winning psychologist who has served on the faculty of the University of Rochester, and has consulted for political leaders, nonprofits, and many of the world’s most recognized brands.
His research has appeared in major newspapers, including the New York Times, the Washington Post, the Globe and Mail, the Guardian, as well as magazines such as Harvard Business Review and Psychology Today. Today, his focus is on helping people succeed fast by studying strategies from high-performers which he breaks down in his most recent book, Decoding Greatness.
Let’s dive into Dr. Friedman’s expertise and learn how you can decode greatness!
Things you will learn in this episode:
[00:01 - 04:47] Opening Segment
- I introduce today’s guest, Dr. Ron Friedman
- Bio
- Dr. Friedman gives a bit of his background
- Born in Israel, came to US at the age of 7
- Raised on different values than peers
- Prone to taking risk and receive criticism
- Brains wiring to want to fit in
- Enamored with music
[04:48 - 16:48] How to Decode Greatness
- Dr. Friedman talks about what it means to decode greatness
- Learning what’s different about the people you look up to
- The approaches of the process
- Debunking the ‘steal art’ formula
- Look to expertise then evolve the formula
- How it applies to everyday life
- The balance between focusing on strengths and knowing when to keep at it
- Look at your financial runway first
- Don’t underestimate what you can actually do
- Take a swing and see what you get
- Think of the people around you
- It may be time to step out of your comfort zone
- A word from our Sponsor
[16:49 - 30:32] How to Evolve Winning Formulas
- Dr. Friedman talks about the similarities and differences from his books
- Bridging the gap between what’s taught vs. how organizations operate
- Borrowing winning formulas and evolving them
- Your vision meets your ability
- How to choose the right people to decode
- Collect
- Analyze
- Combine
- Valuable resources
- Digging deeper into someone’s style
- Templatize it
- Gamify it
- A/B Testing
[30:33 - 39:24] Networking with Greatness; How to Speak to Experts
- The role of building relationships with great people
- Navigating the curse of knowledge
- Curate questions that shrink your ego
- Ask for advice, not feedback
- How to get good, honest feedback
- Frame the question specifically
- Focus on improvement
[39:25 - 51:26] Closing Segment
- Who you know or what you know?
- What = quality, Who = commercial success
- Dr. Friedman talks about the state of his networking
- ThE RaNdOm RoUnD
- How to engage with Dr. Friedman
- Links below
- Final words
Tweetable Quotes:
“I feel like so many of us are taught that we need to fit in, and then it becomes harder for us to do the things necessary to be a successful entrepreneur.” - Dr. Ron Friedman
“It’s really a process of asking, ‘what is it about this that’s unique, and how do I apply this to my work?’” - Dr. Ron Friedman
Resources Mentioned:
Connect and engage with Dr. Friedman on Twitter, LinkedIn, and Facebook. Check out https://www.ronfriedmanphd.com/ to learn more strategies for success!
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