TechCrunch Daily Crunch Comcast and other TV streamers are now chasing YouTube’s ad dollars
Jan 10, 2025
Dive into the shifting landscape of advertising as traditional TV streamers, including Comcast, turn their sights on YouTube's lucrative ad dollars. Discover how innovations like Universal Ads aim to streamline ad buying for TV providers. Meanwhile, startups are stepping up with new solutions for package delivery, challenging Amazon's dominance. While AI continues to reshape the industry, consumer reactions to major tech policy changes are also in focus, creating a dynamic discussion around modern media and technology.
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Google's AI Restructuring
- Google is merging its AI Studio team and the Gemini API team under Google DeepMind.
- This move follows similar reorganizations, aiming to accelerate AI development progress.
Meta's Policy Change and User Reactions
- Google searches for deleting Facebook and Instagram accounts surged after Meta's fact-checking policy change.
- This change, perceived as catering to the incoming Trump administration, sparked concerns about misinformation.
Universal Ads Launch
- Comcast launched Universal Ads, enabling marketers to buy TV ads from various companies in one place.
- This initiative begins with streaming inventory, aiming to expand to linear TV later.