We are speaking with Erik Vikander, co-founder and CEO of Wilgot, an AI-guided marketing platform that is redefining how content is created and scaled in the era of AI search.

In this episode we talk about:

How AI is disrupting the traditional search model.
Why brands need to adapt to new consumer search behaviors
How investing in content can improve marketing effectiveness
And why the role of creative direction will become more important than ever

Host:

Konrad Olsson, Editor-in-Chief, Scandinavian MIND

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Scandinavian MIND is a media platform and branding agency operating at the intersection of lifestyle industries and tech.

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