Racing to Innovation - Bob Bickel - Chief Endurance Officer with Greg McDonough

Emphasize openness and transparency in communication within your organization. Encourage a culture where everyone feels informed and valued, with a flat hierarchy to foster collaboration and respect.

Identify and utilize the unique talents of team members. Ensure that high performers feel appreciated and that their expertise is recognized and leveraged for team success.

Develop or adopt technology that can seamlessly integrate various aspects of your business operations, making them more efficient and user-friendly.

Engage with your customers to understand their needs and pain points. Use this feedback to drive innovation and prioritize development projects. Regularly review and categorize customer requests and incorporate them into your product development cycles.

Look beyond your initial market to find new opportunities where your existing technology can add value. For example, expanding from endurance event registration to broader event ticketing.

Develop and implement features that enhance real-time tracking and safety. This not only improves customer experience but can also provide critical data for event management.

Racing to Innovation - Bob Bickel - Chief Endurance Officer with Greg McDonough - Episode # 098