Ep 486: Is cross-sell dead? UKGC bonus rule changes spark debate

In the latest episode of iGaming Daily, supported by Optimove, SBC's Multimedia Editor, James Ross, is joined by the two Ted's - Ted Menmuir and Ted Orme-Claye, to take an in-depth look at the UK Gambling Commission’s recently announced changes to bonus regulations and what they mean for the future of the gambling industry. 

The trio examine the technical aspects of the new rules, unpacking how they will alter the way operators design and offer promotions.

They also explore the wide range of reactions from industry stakeholders—from operators who see these changes as a major challenge to advocates of responsible gambling who argue that stricter regulations are long overdue. As the conversation unfolds, James, OG & Menmuir, discuss the ongoing ethical debate surrounding bonus incentives, questioning whether these practices have historically encouraged problem gambling or if they simply serve as effective marketing tools.

What will this regulatory shift mean for operators' strategies? How will customer engagement and loyalty programs evolve in response? And ultimately, is this a necessary step toward fostering a safer, more transparent gambling environment? Join us as we dissect the impact of these changes and what they signal for the future of gambling promotions in the UK.

To read more about the topics discussed, click on the following link:

- https://sbcnews.co.uk/europe/uk/2025/03/26/ukgc-bans-bonus-mix-cap/

Host: James Ross
Guests: Ted Menmuir & Ted Orme-Claye
Producer: Anaya McDonald
Editor: James Ross

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