What’s driving the shift in alcohol consumption? Johan explains how consumers are opting for quality over quantity, with cocktails replacing beer-heavy nights as people become more health-conscious. He also touches on the growing demand for transparency in the alcohol industry, discussing the challenges of listing ingredients while protecting trade secrets, especially for small distillers.
In 9 min, we explore how the future of alcohol is being shaped by consumer preferences for moderation, quality, and transparency.
Listen to the full episode with Johan here.
👋 GET IN TOUCH WITH US
👥 Linkedin
📸 Instagram
🌎 Website
Tomorrow's Bites with Andrés and Sjacco