

Paul Giordano: MARA is a Bitcoin Treasury Company
Apr 10, 2025
Paul Giordano, VP of Digital Asset Management at MARA, shares insights on positioning Bitcoin on their balance sheet. He discusses how MARA distinguishes itself in the competitive mining industry, including leveraging stranded energy and navigating regulatory changes. Giordano also explores the future of MARA and its strategy around Bitcoin halving, as well as thoughts on integrating AI in their operations. If you're curious about the intersection of energy and Bitcoin, this conversation is a must-hear!
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Paul's Journey to Bitcoin
- Paul Giordano started his career in traditional finance as a bond trader and hedge fund manager.
- He entered crypto through Silicon Valley Blockchain Society meetups and launched a security token platform before joining MARA.
MARA's Bitcoin Treasury Strategy
- MARA shifted from selling mined Bitcoin monthly to a full hold strategy due to Bitcoin's superior long-term performance.
- They believe holding large Bitcoin reserves appeals strongly to shareholders.
How MARA Stands Out in Mining
- MARA differentiates by owning and operating about 60% of their mining sites rather than outsourcing all infrastructure.
- They monetize stranded energy resources like solar, wind, methane capture, and flare gas to reduce costs.