"Storytelling is one of the most powerful marketing and leadership tools there is," says communications expert Kelly D. Parker. She explains how stories make proposals of all kinds more memorable — and shows how you can craft a compelling narrative to connect, persuade and drive meaningful action. After the talk, Modupe shares how she uses storytelling at work.

Interested in learning more about upcoming TED events? Follow these links:

TEDNext: ted.com/futureyou

TEDAI Vienna: ted.com/ai-vienna

TEDAI San Francisco: ted.com/ai-sf

Hosted on Acast. See acast.com/privacy for more information.

9-13-2015