Less Chatter, More Matter: The Communications Podcast #43 How to write a change communication plan
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Nov 29, 2023 Dive into the essentials of crafting an effective change communication plan. Learn how to assess impact and tailor messages for diverse audience groups. Discover the importance of setting clear objectives—know, feel, and do—for each phase. Explore strategies that evolve as the process unfolds, and get practical tips on aligning tactics and channels. Plus, find out how to empower leaders and utilize Change Champions to foster grassroots adoption. It's a comprehensive guide to navigating change with confidence!
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Audience Impact Drives Change Comms
- Change comms must be based on change impact and audience granularity rather than broad org-level aims.
- Categorise audiences by impact and control to tailor outcomes, messaging and strategy.
Comms Supports Change Management
- Change comms supports but does not replace change management activities like training and governance.
- A strong comms plan depends on a sound project and change management plan.
Use A Three-Phase Structure
- Structure your change comms into three phases: awareness, launch (activation), and embed.
- Align activity intensity: light awareness, intense short launch, and long embed support.
