The Science of Design - Matthew Goodrich - Defining Hospitality

When starting a project, particularly in a new area, approach it with humility. Be upfront about what you don't know and actively listen to your clients and stakeholders to understand their needs deeply.

Implement a structured framework or design foundation in your projects. This involves categorizing the project's inspirations or guiding principles into specific areas.

Strive to create environments and experiences that eliminate awkwardness. This can be applied in both physical spaces and during client interactions, ensuring that all processes are smooth and intuitive.

Conduct thorough research on the project's context and its historical, cultural, and location-based significance. This helps in creating designs that are timeless and resonate well with the intended audience.

Foster a collaborative environment where input from various team members and stakeholders is valued. This helps bring in diverse perspectives and enriches the design process.

Consider revisiting and refreshing designs periodically. This helps keep the projects relevant and aligned with evolving market needs and user behaviors.

Encourage a flat organizational structure in your team where everyone can contribute ideas.

The Science of Design - Matthew Goodrich - Defining Hospitality - Episode #178