Richard Reukema, author of "The Empowered Customer," discusses empowering consumers through a data cooperative model. He advocates for ethical data management that benefits both customers and merchants. The conversation dives into transforming loyalty programs, enhancing customer trust with QR codes, and the importance of collective consumerism. Reukema highlights the dark side of influencer culture, pushing for genuine community engagement. Tune in to discover how to reclaim control over personal data while fostering a more equitable marketplace.