AI in Marketing with Eldad: "ChatGPT, write like Joan Rivers" 😳 -- and it works great!
Dec 30, 2023
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In this episode, marketing genius Eldad Sotnick-Yogev discusses how he uses roleplaying to make ChatGPT write like famous people such as Hemingway, Donald Miller, Gary Vaynerchuk, and even Joan Rivers. He also shares the metaphor of ChatGPT being like C3-PO, where bantering produces better results. The podcast explores the impact of emotional prompts on Language Models and discusses the importance of positive and clear language instructions. Additionally, they discuss challenges in AI for marketing and the need for AI solutions in resizing banners for different platforms.
Using positive and emotional prompts can significantly improve the output of AI systems.
AI tools that can quickly generate multiple versions of marketing assets have the potential to revolutionize the content creation process in marketing.
Deep dives
Using Emotional Language to Influence AI Systems
The podcast discusses a recent paper on using emotional language to prompt AI systems. The paper reveals that using positive language and emotional prompts can have a significant impact on the output of AI systems. By framing prompts in a positive and clear manner, the AI system is more likely to produce the desired results. The discussion also touches on the importance of understanding the audience and tailoring the language accordingly. The hosts explore different examples of prompts and their effects on AI-generated content, highlighting the potential applications of emotional prompting in various contexts, such as marketing and writing.
Challenges in Generating Effective Marketing Assets
The podcast delves into the challenges faced in generating effective marketing assets using AI systems. The host, an experienced performance marketer, shares his personal struggle in creating compelling written and visual materials for his clients. He highlights the need for faster methods to generate marketing content and mentions the time-consuming process of creating variations of assets for different platforms and purposes. The discussion touches on the desire for AI to quickly generate different versions of assets, such as display ads and social media carousels, while still maintaining a consistent look and feel. The importance of human connection and understanding in marketing content creation is emphasized.
The Potential of AI in Streamlining Content Creation
The podcast explores the potential of AI in streamlining content creation processes. The host discusses the need for AI tools that can generate multiple versions of marketing assets quickly and efficiently. Examples are shared, including AI-powered solutions that can resize banner ads or generate social media posts. The conversation also touches on the desire to have AI assist in creating engaging and creative content, such as LinkedIn carousels. The potential of AI to accelerate content creation, while allowing for customization and human input, is seen as a game-changer in the marketing industry.
I'm part of Synthminds, and I brought on our marketing genius Eldad Sotnick-Yogev. He often takes the roleplaying technique a step further, by asking it to write like specific famous people. Hemingway is great for short and succinct writing; Donald Miller: storytelling; Gary Vaynerchuk: striking. And you won't believe his favorite person to use (I definitely didn't): Joan Rivers!
He also shared the best metaphor for explaining how to _work with_ ChatGPT: "ChatGPT is C3-PO. Han Solo hated it. Unless he started yelling at it, he couldn't get it to work. Luke Skywalker understood how to banter with it and it produced for him regularly."