“Open source” means more than just the software. It’s more of a business model, mindset, and culture — especially when it comes to growing and maintaining upstream and downstream communities.
On this episode, I got to interview Freek Hemminga, Head of EMEA Marketing at SUSE, about the challenges of marketing an open source company.
What we talked about:
- The main goal of open source software (& how to achieve it)
- Balancing brand and services / upstream and downstream
- 5 ways to build positive communities
- Qualifying inbound leads for a +20% growth
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