The ROI of Relationships | Brian K. McRae

Jun 11, 2025

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Join Corey Quinn and Brian K. McRae—speaker, business coach, and Chief Encouragement Officer at Giftology—as they explore why relationships are the ultimate growth strategy in today’s noisy, fast-paced market.

Brian shares his framework for building a referral-based business, why emotional loyalty beats transactional marketing, and how agency owners can use the power of conversations to fuel sustainable growth.

If you’re tired of chasing trends and want to get back to what truly matters—meaningful relationships—this episode is for you.

Episode Highlights:

The ROI of Relationships — Why building authentic connections is more powerful than any marketing funnel.
Emotional Loyalty — How to move beyond contracts and create customers who champion your agency.
The Power of Conversations — Why great questions are the currency of lasting business.
Adding Value to Referral Partners — How to become indispensable in your network.
The Four C’s of Service — Competence, Communication, Consistency, and Collaboration.
Joyful Accountability — How holding yourself and others accountable creates progress.
A Well-Managed Database — Why your contact list is your most valuable business asset.
Building Community — How the Rich Relationship Society fosters growth and referrals.
Technology and Authenticity — How to use tools to deepen human connections, not replace them.
Authentic Generosity — Why giving first is the best way to build lasting business relationships.

The resources mentioned in this episode are:

Check out the Rich Relationship Society: https://giftologygroup.com/rich-relationships/
Ready to improve your business relationships? Sign up for the course Brian mentioned here: www.rptbrian.com. Use code “BRIAN” for an amazing discount opportunity!
Connect with Brian McRae on LinkedIn: https://www.linkedin.com/in/briankmcrae/
Visit Brian’s website: www.briankmcrae.com
Email Brian directly: brian@briankmcrae.com
Escape the generalist trap with my best-selling book “Anyone, Not Everyone” and discover how to become the go-to agency in a vertical market https://www.AnyoneNotEveryone.com

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