***This was my most engaging LinkedIn post across 2 years of posts***

Time for another solo episode! I started creating TikTok videos and posting them to LinkedIn. So I'm stripping out the audio and adding it to the podcast.

People asking me: “Anna, does your podcast drive leads?"

Me: “No."

People: "Then WHY are you doing it??"

Most people think about marketing in terms of "will this get me leads" (lead gen)

Few think about marketing in terms of "will this be really good content for my target audience"

And then there's the trickle down effect.

Bc if you have really good content for your target audience

then they will be more likely to want to know, like and trust you

they'll refer people over to watch/listen to your stuff

they'll refer people over to work with you

A podcast is just part of it

Can be a podcast, events, webinars, unique internal data, etc.

Most of it is HOW you'll develop high-quality content that stands out bc you have a unique POV you want to share out that your target audience cares about

Most of it is your strategy.

For more content, subscribe to Modern Startup Marketing on Apple or Spotify or wherever you like to listen.

You can find Anna on LinkedIn: www.linkedin.com/in/annafurmanov or visit this website: www.furmanovmarketing.com

Thanks for listening, and don't forget to leave a review!