

76: The 4 Pillars of Agency Authenticity & Trust
May 12, 2020
34:08
Creativity has many facets.
It means different things depending upon the clients that your agency might serve and how you might attack creativity depending upon their goals.
In this episode, I interview Gal Borenstein, Founder of the Borenstein Group, about aspects of creativity for a B2B marketing agency.
What we talked about:
- The 4 pillars of creating trust
- Do psychological research on your client’s customers’ decision makers
- Understand the misalignment between messaging and belief
- Trust is something you have to earn, not assume
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