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The Mobile User Acquisition Show

💻How to run a media mix model using Facebook’s Robyn, part 2: Running the code ⌨️

Aug 12, 2022
03:55

Two weeks ago we released an episode that outlined setting up and getting started with Facebook's Robyn. As a next step in this “how to” series, we will show you how to run a code on the setup.

Our Senior Mobile Marketing Manager Virendra Shekhawat takes us through the process of running a code on Robyn in the Youtube video that is linked to this episode. Make sure you check out the video to understand the variables on the system as well.

Stay tuned for part 3 of the series where we'll discuss interpretations, outcomes and insights from these.

if you missed the previous video in this series check it out here -

Part 1: Introducing Robyn & setting up the environment: https://youtu.be/3RnDfC1usZc

Check out the show notes here: https://mobileuseracquisitionshow.com/episode/facebook-robyn-mmm-running-the-code


**
Note:
Mobile Growth Lab

We launched the Mobile Growth Lab where over 60 marketers, executives, product managers and developers signed up to break the shackles of ATT's performance and measurement losses. While the premium and executive editions are closed for registrations, you can get access to the recorded versions of these sessions through our self-serve plan.

Check it out here: https://mobilegrowthlab.com/

**
Get more mobile user acquisition goodies here:
http://RocketShipHQ.com

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