In today’s economy, people are more considerate about what they’ll spend money on, retailers have to fight to hold or grow their market share. If there’s one person who knows this better than most, and will be the first to step into the ring, it’s Felicity McGahan.

McGahan is the Group CEO of STRAND, the Australian handbags and luggage retailer, where she is leading a transformational vision for growth by modernising, digitising and internationalising every aspect of the business. Backed up by 20 years at Gap, where she left as VP or North America Marketing, and key executive roles at Reebok, Sportsgirl, Esprit, Cotton On and Sussan, she’s been with amazing brands at the right time. And been mentored by best-in-class leaders, building a reputation for successfully evolving brands for growth.

Her career in retail isn’t a total surprise. Her Dad had a chain of footwear stores, and her mum was the original Sportsgirl, modelling for the iconic Australian retailer through the 70s and 80s before becoming their ever Wardrobe Consultant, “When I grew up, she was styling Kylie Minogue for Locomotion.” She was destined for it.

Listen in as Vince and Felicity discuss forging her birth certificate aged 14 to get a job, where she finds her enthusiasm and drive, and what it takes to turn a retail business around.

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Designing a retail revolution with Felicity McGahan