Hailey Dale is a certified content strategist and founder of Your Content Empire, where she partners with small business owners who are over the ‘shoulds’ and ready to build their content empires – their way. Through her programs, agency, and award-winning, tell-all blog, she’s helped thousands of entrepreneurs create smarter content that regularly delights them and their customers while growing their bottom lines.

This week on the Get Paid Podcast Haley joins us to chat about the challenges of balancing a done-for-you business while still launching courses, building an email list when you’re starting from nada, and why memberships are a bad, bad idea if you’re just cutting your teeth.

QUOTE

“Doing client work makes me a better teacher. I love being the person who rolls up her sleeves and gets her hands dirty actually running sales funnels, seeing how they perform, doing the optimization and the scaling and the testing phase.” — Hailey Dale

This Week on the Get Paid Podcast

Testing funnels through quarters [2:53]
How Hailey built a 6000 strong list while working a fulltime job [10:38]
Building and hiring a team [22:57]
Paid test assignments [31:36]
Balancing both sides of her business [35:25]
Theme days [36:14]
Why we hate membership sites [39:45]
Is blogging still effective? [46:13]
Figuring out your Minimum Viable Output [48:41]

Resources Mentioned:

Tara Mohr's Playing Big

Tomato.es (Pomodoro Timer)

Maggie Patterson

Amber McCue

Jezebel

Connect with Hailey Dale:

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Now it’s time to GET PAID

Thanks for tuning into the Get Paid Podcast! If you enjoyed today’s episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook, YouTube, and Instagram, visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media.

Now, it’s time to go get yourself paid.

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