In Episode 55, Simon talks to Rich Goldsmith. Rich founded MOJU in 2015, alongside his best mate, Charlie Leet-Cook. Rich has a degree in Engineering and worked in commercial and finance roles before discovering his passion for innovation in food & beverage. MOJU has grown from a craft juice made in a home kitchen and sold at local markets and music festivals, into the market leader of juice shots and the fastest growing brand in the UK juice & smoothie category. Rich is forever fascinated by how things work and connecting the dots. He’s a huge believer in the power of collaboration and the ability of teams to bring big ideas to life, that has the potential to help drive positive societal change. Rich was named a Young Gun in the startups.co.uk awards in 2018 and is a steering committee member of 1% for the Planet, a community of businesses that donate 1% of their annual sales to environmental impact causes.