The Revenue Formula How Cliff Simon Drives Millions by Simply Showing Up
Jul 1, 2025
37:27
In a world of AI-generated noise and automated outreach, Cliff Simon has built a multi-million dollar business by doing something simple but rare: showing up in person.
In this episode, Cliff shares how he turned events, community dinners, and authentic relationships into a powerful go-to-market strategy. He breaks down why most event-based approaches fail, what it really means to play the long game, and how founders and revenue leaders can drive growth without relying on cold outreach.
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- (00:00) - Introduction
- (01:53) - The Importance of In-Person
- (06:01) - The Role of Pavilion
- (08:08) - Building Relationships
- (12:09) - Building for Long Term
- (16:41) - Modern Networking Tactics
- (21:58) - Evaluating Event Success
- (24:57) - Common Misconceptions in Event Strategy
- (26:34) - Effective Event Strategies
- (31:39) - The Power of Personal Branding
- (32:13) - Comparing Rev Ops Events
- (36:28) - Next Week: What You Need to Know About Consultants