Welcome to nohacks.show!

In this episode, we welcome Jonny Longden, Director at Journey Further, to discuss the concept of breaking out of the CRO pigeonhole and making experimentation more strategic. With over two decades in the field, Jonny shares insights on the evolution of CRO and experimentation, the importance of integrating creativity with data analytics, and how businesses can use experimentation for strategic decision-making. The episode also touches on the upcoming Experimentation Elite event and the challenges of embedding experimentation into web development.

00:00 Introduction and Background
02:08 The Evolution of CRO and Experimentation
06:27 Scientific Method in Business and Experimentation Elite Event
11:02 Challenges in Building Experimentation Programs
16:25 Experimentation in Small Businesses and Beyond Tools
21:11 Experimentation-Driven Web Development
27:50 Future Trends and Industry Challenges
31:14 Closing Remarks

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