For the 200th episode of Brand USA Talks Travel, Mark meets with two experts in tourism research, Anna Blount & Dr. Whitney Knollenberg. They discuss gathering and using data in ways that are community-focused, working with local universities for research, emphasizing teamwork between data vendors, and the importance of the future-ready destination data toolbox.
Anna Blount is Vice President of Research at Longwoods International. Dr. Whitney Knollenberg is Associate Professor of the Department of Parks, Recreation, and Tourism Management at North Carolina State University.
Brand USA Talks Travel