In this episode of Let's Talk ABM Declan is joined by Jennifer Leaver, Global ABM Strategist at Bazaarvoice. Jennifer shares her Account-based Marketing strategy and why she sees the move from Account-based Marketing to Account-based Experience as the logical next step for the program.
Here's what they cover:
- How to get started with ABM
- The key building blocks of a successful ABM strategy
- How Bazaarvoice measure ABM ROI
- Advice on how to succeed at Account-based Marketing
