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In this episode of Let's Talk ABM Declan is joined by Jennifer Leaver, Global ABM Strategist at Bazaarvoice. Jennifer shares her Account-based Marketing strategy and why she sees the move from Account-based Marketing to Account-based Experience as the logical next step for the program.
Here's what they cover:
- How to get started with ABM
- The key building blocks of a successful ABM strategy
- How Bazaarvoice measure ABM ROI
- Advice on how to succeed at Account-based Marketing
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode