Join Franchise sales and marketing maven, Erica Tarnowski from 919 Marketing, as we explore some of the trends and shifts in buying and selling behavior in franchise development.
Some of the key insights you'll want to hear are:
- The evolution of the customer consideration process over the past few years
- How franchisors and franchise marketing firms should to adapt to these trends to drive more sales
- What FranDev teams are doing to improve their lead conversion rates and sales
- How and why franchise marketers need to diversify their marketing channels and messaging to accommodate the changes in franchise buyer behavior
- The importance of structuring, streamlining, and automating the FranDev lead response process
Enjoy!
Franchise Advisory Board | Expert Franchising Advice for Franchise Leaders