James Carbary is the Founder of Sweet Fish Media, a podcast agency for B2B marketing teams. To be a great B2B podcast interviewer, James advises taking a journalist approach, doing an offline pre interview, and asking POV discovery questions. Podcasting is a super versatile way to make friends, start business relationships, and drive pipeline and revenue.

0:00 Intro
2:27 Who is James
7:52 Benefits of podcasting
10:18 B2B marketers’ pain point
14:28 Podcasts drive pipeline and revenue
16:20 Naming the podcast
25:38 Guest to friend
28:59 Show host(s)
31:20 Podcast mistakes
31:44 POV discovery questions
35:42 What Why How
37:16 Original research
42:55 Virtual mastermind groups
48:06 Learn more
49:06 Outro

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6 mistakes B2B companies make with their podcast with James Carbary