Ep 735: AI's Impact On Recruitment Marketing

Recruitment marketing is undergoing a fundamental shift as AI transforms the way work is done and who does it. Marketing automation is evolving at a rapid pace and will drive significant, efficient gains, but what is the impact of originality, creativity, and strategic thinking? So how are recruitment marketers evolving, and what should employers now expect from their recruitment marketing teams and agencies? 

My guest this week is James Whitelock, Managing Director at ThinkinCircles Recruitment Marketing. In our conversation, James reveals what employers should demand from modern recruitment marketers, which skills remain irreplaceable, and how to build teams that leverage AI without losing human creativity.

In the interview, we discuss:

• How AI is democratising recruitment marketing

• The ever-growing scale and scope of automation

• Strategy and creativity

• How can employers stand out from the AI-generated "slop"

• Brand building, story telling and tech orchestration

• What skills are now needed in recruitment marketing

• Building out capability

• Can AI help recruitment marketing to be properly strategic?

• What does the future look like?

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