331 Lauren Passell - Exploring the Fascinating World of Podcasting

Nov 24, 2023

01:07:37

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Have you ever truly considered the dynamic world of podcasting and the inspirational stories of those that have paved the way? We're about to take you on a riveting journey that explores the evolution of podcasting, the highs and lows of entrepreneurship, and the secret sauce to growing in the podcasting industry. Our special guest for this episode is Lauren Passell, the founder of Tink Media, who's here to share her inspiring journey as a podcasting entrepreneur.

Our candid conversation takes you right back to the beginning, exploring the origins of podcasting and our personal connections to it. Lauren opens up about her transition from securing her first client to starting her own business, sharing the thrill of navigating risk and reward, the value of a supportive team and the evolution of her business, Tink Media. You'll also hear my tale of transitioning from print to digital, living in New York City and witnessing the tragic events of 9/11.

But this isn't just a tale of personal journeys. We dive into the heart of podcast marketing, exploring the impact of niche visibility, and how it spells success for a podcast. Lauren shares her experience launching the Vertical Farming Podcast and the opportunities it has presented. We also venture into an unusual topic - deer hunting in Hawaii, and its relation to sustainable living. This episode is teeming with insights into the podcasting industry and is a must-listen for all burgeoning podcasters. Make sure you don't miss out!

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Key Takeaways

00:00 Podcasting Origins and Connections

08:17 From Print to Digital

19:10 Starting a Business

22:57 The Evolution of a Business

28:22 Podcast Therapy and Team Building

32:30 Community Support and Growth in Podcasting

37:23 Podcasters Listening and Sharing Personal Stories

43:07 Podcast Marketing and Niche Visibility

54:25 Deer Hunting in Hawaii

Tweetable Quotes

"I feel excited every day. I think it's because of the people, it's because of my team. I really yeah. Also I feel lucky because you know I usually work with people, for I mean some clients I've been working with for years, but a lot of it is for a launch of a show or something like that, so it's always different."

"I think more and more as, with what's happening in the world and I'm just expanding I'm talking more about, like, my spiritual journey and stuff, because I'm almost repelling people as fast as I attract them."