Current & Critical - BJ and Skyler Fuchs, Alberta AG - Understanding our own $6.22B Dollar "Home Grown" Sector

In this episode, hear from father and daughter ranchers and Co-Founders of Business Wide View, BJ and Skyler Fuchs. They understood that just because their grandfather, uncles, and dad did things one way, the explosion of AgTech means viewing ranching through a wider, newer lens. BJ and Skyler highlight the challenges of lessening diversification on farms and ranches and the massive scale modern farms need - most being 10,000 or 20,000 acres in their neck of the woods. But they’re not only focused on building a stronger agriculture community with producers; they’re also aiming to educate and inspire consumers who are curious about finding local products or learning more about the industry.

As consumers continue to increase their awareness around sustainability and where their food comes from, producers and consumers still have an unfortunate gap. Business Wide View is changing that through fun and educational content that helps consumers understand the realities of farming, such as 15-hour days and the need to do chores even on holidays. When consumers connect with your story, they will spend more and stay loyal. Whether you have farming in your family or are a curious consumer, this episode will inform and delight you while demonstrating the need for innovative avenues to succeed — particularly in tight-margin, high-competition environments.