Everyone has an opinion about innovation and creativity. Some people believe you need to think outside the box. Others think real breakthroughs occurs thinking inside the box. While Alan Iny, a senior specialist in creativity and scenarios at the Boston Consulting Group and author of Thinking in New Boxes: A New Paradigm for Business Creativity doesn’t reject either approach, he believes they are complete for today’s rapidly changing world. In this CareerCast, Alan shares how to identity the optimal set of boxes for growth and innovation in your job, venture, and career.