Investing in Regenerative Agriculture and Food 180 Federico Romeri on disrupting the €7,5B Italian CAFO factory farmed beef market
A conversation with Federico Romeri, founder of Pascol, to dive deep into the beef market in Italy and how to move it from CAFO factory farming to a regenerative one.
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Everyone knows the animal protein market has to be disrupted massively and maybe, most of all, the beef market. Take for instance Italy where 85% of beef comes from factory farms, which means inside with a lot of inputs and horrible animal welfare practices plus, of course, the negative health outcomes for those who consume that meat. Plus 50% of the total beef consumption is imported. Saying that this should change is easy, but how do you actually do that? How do you build a supply chain or web from the ground up b2c and b2b and how do you work with the supermarket chains to get your products in front of more people?
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