

Why "People First" Is Better Than "Customer First"
Oct 30, 2023
The podcast explores the shift from 'customer first' to 'people first' in business strategies, emphasizing the importance of understanding individuals beyond being just consumers. It discusses the significance of valuing people in product design and tailoring products to fit consumers' preferences. The conversation also highlights the success of a 'people first' approach in increasing ridership for a bus service in New Jersey.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7
Introduction
00:00 • 2min
Exploring the Importance of Understanding People in Marketing
01:34 • 2min
Exploring the Shift from Customer-First to People-First Business Approaches
03:13 • 3min
Prioritizing People in Product Design
06:11 • 5min
Understanding People's Needs for Product Development
11:28 • 3min
Prioritizing People Over Customers in Business
14:03 • 19min
Shifting Towards a People-First Approach for Better Consumer Engagement
33:06 • 3min