In this episode of The Local Marketing Lab, Justin Ulrich has an energetic discussion with Matthew Marx, CEO of Evocalize, about using automated marketing technology to drive local demand. With over 20 years of experience in tech and digital marketing, Matt provides valuable perspectives. He shares insights on the challenges faced by small business owners in navigating the complex digital marketing landscape and emphasizes the importance of generating demand at the right time and place. By providing real-life examples of successful implementations in the restaurant and real estate industries, Matt offers practical strategies for businesses to drive traffic and engage with their customers effectively.

Here are some topics discussed in the episode about automated marketing:

• The importance of having a digital presence for location-based businesses
• Leveraging real-time sales and inventory data in marketing
• Automating repetitive digital marketing tasks to allow local owners to focus on operations
• Streamlining digital marketing for multi-location businesses
• Evocalize bridges the gap between franchisors and franchisees to market together

Resources

• Connect with Matthew Marx on LinkedIn.
• Learn more about Bazaarvoice, the user-generated content platform that Matt helped go public.
• Find out more about Madrona Ventures, one of the founding partners of Evocalize.

Other shout-outs

• Smoothie King — using local TikTok ads to advertise effectively
• Primanti Brothers — driving people to their restaurants with automated, real-time demand signals
• Keller Williams — combining technologies to allow agents to segment their marketing