In the first episode of our new "Navigating Sports Media" series, Navigate's Head of Media, Umar Hussain, hosts two guests who are leading the way in the regional broadcast space.

Staring down a new local media rights reality and with just 9 months of prep time, the Texas Rangers launched Rangers Sports Network and DTC offering in partnership with Victory+. With the ongoing disruption in cable and streaming, teams will need to get creative and ensure that their content (especially games) are accessible and attractive in-market for both existing and new fans.

Jim Cochrane - Chief Business Officer at the Texas Rangers - and Jon Heidtke - Founder and Principal at Heidtke Sports Entertainment - discuss how this new strategy has put the organization in the best possible position in this new media marketplace.

Details:

2:25 - Rangers Sports Network
12:50 - Content beyond live games
15:25 - The next 5 to 10 years
18:15 - Baseball’s TV product
28:05 - Rapid Fire Questions
36:55 - Umar’s POV on sports media

For more insights, visit our LinkedIn page or learn more about Navigate at https://nvgt.com/.

116. Navigating Sports Media: Jim Cochrane & Jon Heidtke - Texas Rangers