Rocky Mountain Marketing- Digital Marketing for Entrepreneurs Email Marketing Made Easy with Katie Guenther
Sep 28, 2021
25:57
In today's episode, we have Katie Guenther. Katie is the founder of Bela Blue Solutions. She believes that email marketing doesn't have to be complicated. It can be really simple. Her advise is to start with choosing the right email marketing platform to use. She recommended three platforms which she thinks are the simplest of all the other platforms available. These are Mailerlite, Awebber and Flodesk. Choose what's the best that suits you and your business.
Once you have chosen a platform, the next thing is to establish an email list. She said that the best way to do it is to just keep it simple, collect emails, and grow your list. You will need a lead magnet in exchange of your audience's email. This lead magnet should be attractive enough that it answers your audience's pain point. It's also a little sneak peek of the value you can provide to them. It should be something that would leave them wanting more.
Katie Guenther also reminds us that our email list is the only thing that we can call our own. Instagram owns our followers, Facebook owns our friends' list, and LinkedIn owns all our connections. When these social media platforms decided to stop or block our account, there's no way we can retrieve our contacts or connections there.
Email marketing is about building deep relationships with your audience in a more personal way. It can do wonders to your business if done with consistency and the right strategy.
Like the show? Keep Katie running and show her your support!
https://www.buymeacoffee.com/katiebrinkley
EPISODE LINKS
Visit Katie's website: https://belablue.com/
Facebook: https://www.facebook.com/BelaBlueSolutions/
Instagram: https://www.instagram.com/emailkatie/
Learn more about Katie and Next Step Social Communications:
Clubhouse: joinclubhouse.com/@katiebrinkley
https://www.nextstepsocialcommunications.com
linkedin.com/in/katiebrinkley
https://www.instagram.com/iamkatiebrinkley/
Once you have chosen a platform, the next thing is to establish an email list. She said that the best way to do it is to just keep it simple, collect emails, and grow your list. You will need a lead magnet in exchange of your audience's email. This lead magnet should be attractive enough that it answers your audience's pain point. It's also a little sneak peek of the value you can provide to them. It should be something that would leave them wanting more.
Katie Guenther also reminds us that our email list is the only thing that we can call our own. Instagram owns our followers, Facebook owns our friends' list, and LinkedIn owns all our connections. When these social media platforms decided to stop or block our account, there's no way we can retrieve our contacts or connections there.
Email marketing is about building deep relationships with your audience in a more personal way. It can do wonders to your business if done with consistency and the right strategy.
Like the show? Keep Katie running and show her your support!
https://www.buymeacoffee.com/katiebrinkley
EPISODE LINKS
Visit Katie's website: https://belablue.com/
Facebook: https://www.facebook.com/BelaBlueSolutions/
Instagram: https://www.instagram.com/emailkatie/
Learn more about Katie and Next Step Social Communications:
Clubhouse: joinclubhouse.com/@katiebrinkley
https://www.nextstepsocialcommunications.com
linkedin.com/in/katiebrinkley
https://www.instagram.com/iamkatiebrinkley/
Hosted on Acast. See acast.com/privacy for more information.