Send us a text

A great interviewee to start the new year - Tina Wilson, Group GP of Nielsen’s portfolio of Analytic Businesses and Ecosytem Partnerships. As most readers/ listeners will know, Nielsen is perhaps best known for its measurement currencies but Tina has overall responsibility for a major other business area: helping clients plan, evaluate and continue to optimize their marketing strategies.

This incorporates 6 different P&Ls, responsibility for around $0.5b in client revenue and Tina explains over-arching principles behind her philosophy, as well as how Nielsen had proved such a fruitful place to work, incorporating multiple roles across the organisation. for almost 27 years. We also cover:

Tina’s role in mentoring and practical means to encourage diversity in the workplace

Nielsen’s role supporting the World Economic Forum
The key secrets to presenting data effectively
Helping marketers navigate digital disruption
Evaluating the impact of marketing spend
How to manage cross-screen data duplication
Balancing synthetic and human data

All episodes available at https://www.insightplatforms.com/podcasts/

Suggestions, thoughts etc to futureviewpod@gmail.com

How to Heal Genetically Inherited Family Trauma and Unresolved Issues with Family Constellation Expert Johanna Lynn