My Favourite Failure: Balancing Parenthood and Entrepreneurship - Alyson Caffrey
Apr 18, 2024
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Entrepreneur Alyson Caffrey shares her struggle balancing parenthood and business, answering emails after giving birth. She coped with stress using alcohol, realizing her business needed a major overhaul. She discusses navigating personal struggles and reinventing her business for success.
Balancing entrepreneurship and parenthood can create immense pressure, leading to the need for business restructuring.
Revamping business strategies towards scalability and niche markets can create sustainable growth and employee-centric models.
Deep dives
Struggles with Business after Becoming a Parent
Alison Caffrey, a founder of an operations agency, faced challenges balancing her business after becoming a parent unexpectedly. With her husband losing his income, she became the sole provider for their family, including benefits, causing immense pressure. Despite her expertise in operations, she struggled to plan for having a child and maintain her business, feeling overwhelmed by the sudden responsibilities.
Reevaluating Business Strategy and Personal Approach
After realizing the shortcomings in her business model, Alison decided to revamp her strategies. She shifted focus to offering scalable services not tied to her time and narrowed her market niche. By streamlining her services and attracting specific clientele, she created a more sustainable and rewarding business approach. Alison also prioritized employee benefits and profit sharing, emphasizing a more employee-centric business model.
Overcoming Challenges and Reinventing Success
By transforming her business model and focusing on specificity, Alison navigated the challenges and rebuilt her company. She introduced templates and trainings to empower clients to replicate her strategies, fostering a more supportive network. Through intentional hiring practices and aligning profits with employee benefits, Alison created a company that she would personally choose to work for, marking a successful evolution from initial struggles.
Alison Caffrey opens up about the perfect storm she faced as a new mom and entrepreneur. With her business reliant on her time and her husband losing his income, Alison found herself answering client emails mere hours after giving birth. She shares her emotional journey, from using alcohol to cope with stress to the realisation that her business needed a complete overhaul.