TechCrunch Industry News X’s declining Android app installs are hurting subscription revenue plus Spotify’s latest feature
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Aug 19, 2025 New data reveals that Elon Musk's X is facing a staggering 44% decline in Android app installs, while iOS downloads are on the rise. This downturn is impacting subscription revenue significantly. Meanwhile, Spotify is stepping up its game with an innovative feature that allows users to create customized playlists with smooth transitions. Listeners can now enjoy a more tailored music experience, showcasing Spotify's commitment to enhancing user satisfaction.
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Android Installs Are Collapsing
- X's Google Play new installs plunged 44% year‑over‑year in July while iOS grew 15%.
- The Android slump dragged total mobile downloads down 26% year‑over‑year as of July.
X Targets Android Rebuild
- AppFigures flagged Android as a persistent weak spot and X is hiring to rebuild its Android app.
- Nikita Beer announced hiring an 'Android Dream Team' to address buggy, crash-prone app issues.
User Migration Is Unclear
- It's unclear where lost Android users migrate; Blue Sky's July Google Play downloads were just 119,000.
- Meta's Threads daily active users have been catching up to X on mobile, offering a plausible destination.