Adam Lisagor, founder of Sandwich Video and currently behind useful.computer, shares his insights on storytelling in tech. He highlights how effective communication can empower founders. The conversation delves into his new ventures, including intriguing developments for Apple Vision Pro. Lisagor discusses the creative challenges in video production, the importance of adaptability, and the blending of creativity with technology. He also reflects on reimagining entertainment experiences and fostering connections through film and shared activities.
Storytelling is essential in the tech industry, enabling founders to effectively communicate their vision and connect with users.
Sandwich Video's evolution emphasizes the growing importance of compelling narratives in tech marketing as budgets tighten and competition increases.
Adam Lissagore's AI startup aims to enhance productivity by simplifying workflows and making intelligent tools more accessible to users.
Deep dives
The Importance of Storytelling in Tech
Storytelling plays a crucial role in the tech industry, as it helps founders communicate their vision effectively. Adam Lissagore emphasizes that many startups struggle to articulate their core message, which can hinder their growth and connection with users. By focusing on the framing of their stories, Lissagore believes companies can more clearly convey the value they offer, which is essential in a landscape crowded with competitors. The art of simplifying complex ideas into relatable narratives can significantly enhance a startup's marketing and outreach efforts.
Background Job Monitoring with Chronitor
Chronitor has emerged as a powerful tool for monitoring and managing background jobs across various platforms like Linux, Kubernetes, and Sidekick. Shane Harder explains how the application eases the transition for teams migrating from traditional cron jobs to more sophisticated job management solutions. With its simple API and a wealth of open-source integrations, Chronitor allows developers to streamline the monitoring process, enabling them to oversee multiple job platforms from a centralized tool. This harmonization of different job systems is particularly valuable as companies often run multiple platforms side by side during transitions.
The Evolution of Sandwich Video
Sandwich Video has established itself as a significant player in the landscape of tech marketing, with Adam Lissagore discussing its journey from creator-driven content to becoming a staple in startup pitches. Initially gaining traction through humorous and engaging videos, especially for companies like Slack, the demand for their work soared as startups recognized the value of storytelling in their growth strategies. However, Lissagore notes that as budgets tighten in the tech industry, the focus must shift back to conceptualizing compelling narratives rather than merely executing video production. This evolution highlights the ongoing need for innovation and adaptation within marketing practices in the tech sector.
Harnessing AI for Productive Workflows
Adam Lissagore's transition into AI with his new startup revolves around enhancing productivity through intelligent tools. He believes that AI can significantly improve efficiency, serving as a resource that provides users with a sense of security and support in their tasks. By simplifying workflows and making AI more accessible, he aims to empower users who are otherwise hesitant to adopt these technologies. This focus on usability and real-world application positions his startup as a potentially transformative player in the landscape of productivity solutions.
Innovative Applications for Apple Vision Pro
The launch of Sandwich Vision has led to the development of immersive applications specifically designed for the Apple Vision Pro. By emphasizing entertainment experiences, Lissagore reveals that the apps such as 'Theater' allow users to watch videos in a uniquely immersive environment. With features like stereoscopic viewing and the ability to simulate shared experiences among users, the application bridges the gap between traditional viewing and virtual interaction. This innovation is poised to enhance how audiences consume media, especially in a time when physical theater attendance is declining.
The Future of Cinematic Experiences
As technology continues to advance, the possibility of recreating and experiencing past cinematic events in a virtual environment becomes more feasible. Conversations around utilizing archival materials to recreate historical venues and events point to an exciting future in storytelling and entertainment. Adam Lissagore discusses the potential for projects that not only entertain but also educate by allowing users to visit significant cultural landmarks through the lens of immersive technology. The blending of past and present could revolutionize how audiences engage with history and film, making it more interactive and accessible than ever.
Adam Lisagor (Sandwich Video founder) takes us behind the Sandwich to share his insights into the importance of storytelling in the tech industry, the value of helping Founders communicate their stories effectively, the details behind his new AI company, and the apps he’s making for Apple Vision Pro at Sandwich Vision.
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