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The Changelog: Software Development, Open Source
The man behind the Sandwich (Interview)
Jul 24, 2024
01:39:30
Snipd AI
Adam Lisagor, founder of Sandwich Video, shares his journey from acting to tech storytelling. He discusses the art of crafting narratives that resonate within the tech industry, emphasizing their impact on startups. Lisagor reveals insights into his new AI venture and the innovative apps he's developing for Apple Vision Pro, including the exciting possibilities of immersive entertainment. He also reflects on the challenges of collaborative storytelling and the importance of aligning project goals with effective communication.
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Quick takeaways
- Storytelling is essential in the tech industry, enabling founders to effectively communicate their vision and connect with users.
- Sandwich Video's evolution emphasizes the growing importance of compelling narratives in tech marketing as budgets tighten and competition increases.
Deep dives
The Importance of Storytelling in Tech
Storytelling plays a crucial role in the tech industry, as it helps founders communicate their vision effectively. Adam Lissagore emphasizes that many startups struggle to articulate their core message, which can hinder their growth and connection with users. By focusing on the framing of their stories, Lissagore believes companies can more clearly convey the value they offer, which is essential in a landscape crowded with competitors. The art of simplifying complex ideas into relatable narratives can significantly enhance a startup's marketing and outreach efforts.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode