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The Changelog: Software Development, Open Source
The man behind the Sandwich (Interview)
Jul 24, 2024
Adam Lisagor, founder of Sandwich Video and currently behind useful.computer, shares his insights on storytelling in tech. He highlights how effective communication can empower founders. The conversation delves into his new ventures, including intriguing developments for Apple Vision Pro. Lisagor discusses the creative challenges in video production, the importance of adaptability, and the blending of creativity with technology. He also reflects on reimagining entertainment experiences and fostering connections through film and shared activities.
01:39:30
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Quick takeaways
- Storytelling is essential in the tech industry, enabling founders to effectively communicate their vision and connect with users.
- Sandwich Video's evolution emphasizes the growing importance of compelling narratives in tech marketing as budgets tighten and competition increases.
Deep dives
The Importance of Storytelling in Tech
Storytelling plays a crucial role in the tech industry, as it helps founders communicate their vision effectively. Adam Lissagore emphasizes that many startups struggle to articulate their core message, which can hinder their growth and connection with users. By focusing on the framing of their stories, Lissagore believes companies can more clearly convey the value they offer, which is essential in a landscape crowded with competitors. The art of simplifying complex ideas into relatable narratives can significantly enhance a startup's marketing and outreach efforts.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode